Why You Need
a Fractional CMO
"I think innovation as a discipline needs to go back and get rethought and revived."
-Indra Nooyi
You Have a Limited Budget
Hiring a fractional CMO gives you the benefit of my expertise, fully focused on your business without paying the high cost of a full-time CMO. I provide strategic direction and oversee marketing initiatives that will be highly impactful yet more cost-effective.
You Feel Lost (It's OK)
I will help you better understand your target audience and develop a marketing strategy and campaigns that align with your company's goals. This foundation will be crucial as you navigate a competitive landscape and make informed marketing decisions.
You Need to Stay Loose
As your fractional CMO, I provide flexibility, allowing you to adjust the level of marketing support based on your current needs. Whether it's a short-term project, a part-time role, or ongoing strategic guidance, I adapt to evolving demands without the constraints of a full-time role.
Key Areas of Focus
Brand Building
Together we'll develop a strong brand identity that fosters trust, loyalty and preference and will resonate with your target market, setting you apart from the competition.
Marketing Strategy
I'll work closely with you to understand your unique business needs and goals. We'll focus on measurable growth and engagement from stakeholders that will function as a blueprint to convert prospects into customers.
Team Development
I'll identify what skills and roles are necessary to execute your company's marketing strategy. Then transform your marketing team into a high-performing unit that'll generate positive ROI from your marketing.
Jessica Thorpe
CEO & Co-Founder, gen.video
"Uana was brought in as a consultant to set some brand foundations and principles to help establish us as leaders in a crowded market. She was able to lead myself and co-founder through a process that has enabled us to build out a marketing and client development team to scale our organization. The best part is, she is willing and able to roll up her sleeves and do the work, train staff and give them the tools to succeed and be a visionary. Those three things are hard to come by in one person."
Curt Van Inwegen
CEO, Life Elements, Inc
"Uana was my primary contact at Apple for marketing and technology projects in excess of $1 million. She clearly articulated the strategy and rationale for these projects as well as gave thorough and communicative through all phases of our relationship. She is also a great person to work with as she has a great sense of responsibility to the team as well as a sense of humor at times when most people would crack under the stress."
Damon Taylor
PSYDEH Org
"Uana’s passion for building brands and crafting marketing strategies has led to incredible growth of our brand’s reach both globally and locally. She worked with our team of non-marketing experts to translate our organizational values, mission, and vision. She then dug in, helping our organization translate what makes us unique to and for customers leaving us with a blueprint for building a global board of professionals."
Book a Consultation
Ready to get started? Contact me directly so we can discuss your marketing needs.
Tel: +1 917.231.4964